By Benjamin Haslem
(The following post is adapted from a webinar delivered to members of the Public Relations Institute of Australia [PRIA], by our Co-CEO Benjamin Haslem)
Government is a major stakeholder, with the potential to impact you or your operations – both negatively or positively.
And if ever the time comes when you need the government’s assistance, it’s far more likely you will get an audience, let alone an outcome, if they know you.
For that reason, it is necessary to develop good long-term relationships with key decision makers and to establish contact early and maintain it regularly, not merely pressing government at times of need.
The first is the political arm. The politicians – the Government, Opposition, minor parties and independents (who in Canberra currently carry a lot of weight) and politicians’ advisers, known as staffers.
The second is what we broadly refer to as the Bureaucracy – Government departments, agencies, regulators, government-owned enterprises.
Both these groups operate across all levels of government – Federal, State and to a much smaller extent, local government.
So why communicate with them?
1. Is Social Media Stifling Political Debate?