We create a comprehensive digital strategy that aligns under your larger communications strategy. It: details your online presence and behaviour; identifies which tools to use; and details effective use of websites (across all platforms), social media, analytics and monitoring services.
Via digital platforms we establish how many people are discussing your crisis online and determine when and why they are discussing it. From there we establish how the company can become part of the conversation and respond.
Company implementation & training
We implement and update websites and manage social media tools. We train staff on how to use these tools, educate them about your strategy, and ensure they’re across the social media policy (which, yes, we create!).
Social media commentator engagement
We track and engage influential bloggers, tweeters, and Facebook pages. Through this, we raise your profile and online authenticity. We know how to talk to people via different services.
Understand the public perceptions of your company through our digital and social media tracking services. Our highly-skilled team tracks, analyses, and reports back what the online community is saying about you and your industry.
Production & development
We create websites, mobile apps and interactive experiences. Our custom editorial content for digital platforms, along with website layout and design is tailored to search engine optimisation (SEO).