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How well is your company communicating?
The Shell Issue 3
How is your company communicating?
Does communication between management and employees and across the organisation work well.
If not you might need to review your communication through a proper audit.
Communicating outside the organisation can be a difficult task, but never as difficult as communicating within the organisation.
A communications audit is often a good start to analysing and improving internal communications. The audit is a systematic examination of each of the component parts of the ‘communicating organisation’.
It is achieved through qualitative (individual interview, focus group) and/or qualitative research.
It establishes an accurate imprint of where the organisation has reached on certain key indicators and assists the decision-making process about how to appropriately structure the mechanisms and the tone and content of communications.
THE COMMUNICATIONS AUDIT
The audit is based on a recognition that corporate improvement is more than just good business planning and better systems. That it is also the outcome of strong corporate culture - uniting managers and employees in positive attitudes and behaviour - to which a critical input is effective communications.
The audit provides information, analysis and understanding on the critical communications factors contributing to morale and effective organisational performance.
The communications audit provides a platform from which the organisation can work to ensure it maintains and develops relationships which are strategic, integrated, focussed and productive.
The communications audit needs to satisfy these objectives:
By far the most effective method is to undertake face-to-face discussions either individually or in groups. Quantitative survey methods can also be a useful adjunct.
At the end of this process, you will have: