Trevor Cook, Digital Counsel
The Shell Policy Update 1
The rise of social media newsrooms in companies
The concept of social media newsrooms has been around for at least five years now. It seemed an obvious development with the explosion of social media in recent years.
People are increasingly accessing news and information through social media, to the extent where these platforms are becoming critically important in terms of distribution as well as content creation.
In these circumstances, it made a lot of sense, or it seemed to, for major organisations to move onto social media platforms - and many have.
The ideal of a social newsroom however is integration; achieved by the incorporation of Facebook and Twitter feeds, and YouTube channels, into the traditional corporate media page (or newsroom).
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