Effective communications campaigns rely on direction, and communications strategies determine this direction. Starting with your objectives, we create comprehensive strategies that provide you with all the details on how to implement the most successful campaign.
With former politicians and political staffers from both the ALP and Liberal Party among our team, we are uniquely placed to offer sound government relations advice at both federal and state levels.
We understand that talking to your employees is very different than talking with other stakeholders. Specialising in change and crisis communications, we help you: develop the messages; select the right channels; monitor feedback; and provide responses.
We work within the third P (price; place; promotion; and product) either independently or with your other brand teams to ensure your product, service and/or company is optimally represented at every brand touch point.
More than simply a course in looking good on camera, our tailored programs provide a broad overview of the media, its varying types, what makes journalists tick, and tips and tricks to help you present a positive public image.
Crisis & issues management
We are skilled at identifying and managing issues. When a crisis occurs, our experienced team is quick to respond and able to work closely with internal teams to ensure the correct messages are crafted and distributed effectively to various stakeholders.
Drawing on combined journalistic experience of more than 50 years across print, radio and TV, we craft your story to ensure it’s newsworthy, timely and accurate. We identify and communicate with various media to ensure messages reach their intended audiences.
We can help you communicate with any group – whether it be media, politicians, staff, customers or communities. Our services include identifying stakeholders’ interests and influence, allowing us to better structure and target your communications efforts.
Read more about our digital offerings including: digital strategy; social media commentators engagement; crisis strategy; monitoring; company implementation & training; and production & development.
Audits and perception studies
Understanding the environment you are sending your messages into is key to a successful campaign. We implement audits and perception studies across multiple stakeholder groups and present a comprehensive quantitative and qualitative report. Our team is fast, discreet, and reliable.