The Shell Issue 2:
Wells Haslem - one year on, John Wells
NSW Budget - slow & steady, Julie Sibraa
UNAA YP Young Professionals grow, Alexandra Mayhew
A reformed ALP?, Trevor Cook
Abbott’s first 100 days, John Wells
Clickivist, Benjamin Haslem
Promises blowin’ in the wind, Benjamin Haslem
Turkey – a country at the crossroads, Julie Sibraa
The rise of human-computer interaction, Alexandra Mayhew
The brutal world of TV is no place for a man, John Mangos
The value of brand, Alexandra Mayhew
From crisis to HERO and back again, Benjamin Haslem
Why do PR?, John Wells
The Shell Issue 2
Why do PR?
Many Australian companies and Not For Profit (NFP) organisation have highly structured and well managed issues management and public relations functions within their organisations.
Those who don’t or who are having difficulty with their communications, should seriously consider a properly structured and strategically focussed program that will have a serious positive impact on their stakeholder engagement.
Well planned public relations - with properly defined objectives that are tied to the firm's business or marketing plan - can provide additional reinforcement to a company’s position in the market place.
Strategic issues management and consistent roll out of public relations activity can provide a number of benefits:
An effective public relations plan (including stakeholder and issues management planning) identifies the strategic position and rolls out continuing and consistent information to achieve a company’s communications objectives.
This may include stories based on tangible matters such as current events and issues into which an industry may have an input, (based on professional expertise and specialisations), an article marking legal and corporate milestones, social matters, service innovations and matters of human interest, regulation and others.
It also involves properly managing and interacting with key stakeholders including government, opposition, media, customers, community, retailers and others.
The first steps in this process is to:
While media relations on an ad hoc basis will often deliver some variable success, it is unlikely to drive through in full measure, the benefits identified above.